WAGWISE

For a class assignment, I worked in a group with three other graphic designers and two ITP majors to design and create Wagwise, a dog DNA test kit and cognitive puzzle toy brand. 

Wagwise balances a colorful and playful branding with a clean and professional feel for a trustworthy experience. I focused my efforts on the inside of the DNA test kit as well as the overall Wagwise brand presentation. For the inside of the DNA kit, I focused on making it engaging, easy to understand, and fun to unbox. To make a fun unboxing experience, we designed puzzle piece flaps that tie to our motto, "Every paw has a story. Unlock the missing pieces of their past."